Founded in London in 2009, the organization aims to bring "magic back to live music" by creating a focused environment where the audience gives their full attention to the performers. Instead of traditional concert halls, shows take place in venues like living rooms, art galleries, rooftops, or retail shops.

How the Experience Works

• Secret Lineups & Locations: When you buy a ticket, you typically do not know who is performing until they take the stage. The exact address of the venue is often revealed only about 24 hours before the event.

• Diverse Performances: Each show usually features three diverse artists from various genres, such as indie, soul, blues, or electronic.

• Intimate Atmosphere: Audiences are often small, typically around 30 to 70 people, and are encouraged to sit on blankets or cushions close to the artists.

• "Unplugged" Vibe: Performances are often stripped back or acoustic, tailored to the unique acoustics of the non-traditional venue.